IntroducingOwn Your Ads
A done-with-you Meta ads coaching program for business owners who want to actually understand their ads instead of handing money to an agency and hoping for the best.
$179/month · 3-month minimum · 5 spots only
Why Most Business Owners Struggle With Ads
You're spending money or you want to, but the current options all have the same problem.
Agencies
$700 to $1,500 per month and you still don't understand what's happening in your account. You can't tell if it's working, and neither can they.
Passive Courses
You watch 40 videos, take notes, and then open Ads Manager and freeze. No feedback. No one to ask. No way to know if you're doing it right.
Doing It Alone
Burning through budget guessing. No structure, no benchmarks, no idea if your numbers are normal or if something is broken.
"Learn to fish. Understand your ads. Get real feedback on your actual account, your actual numbers, your actual business."
What Own Your Ads Actually Is
This is a coaching environment not a course, not an agency. You'll learn by doing, with someone in your corner.
✓ This is
- Done-with-you coaching on your actual ads
- Step-by-step training with two tracks (e-comm + lead gen)
- Fortnightly live calls with real account feedback
- A private community for questions and accountability
- Playbooks you copy and implement straight away
- AI tools for copy, hooks, and creative ideas
- CRM access to manage your leads and pipelines
✗ This is not
- A "10x your revenue" hype course
- A done-for-you agency service
- A passive video library you watch and forget
- Generic advice that ignores your actual business
- A get-rich-quick shortcut
Everything Inside Own Your Ads
One membership. Everything you need to run your own ads properly.
Step-by-Step Training
Two full tracks — e-commerce and lead generation — covering campaign structure, targeting, budgets, creative, tracking, and scaling.
Fortnightly Live Coaching
Bring your actual ad account. Get real feedback on what's working, what isn't, and exactly what to fix. No generic advice.
Private Community
A Facebook group for members to ask questions, share creatives, post results, and stay accountable between calls.
Playbooks
Lead gen, e-commerce, troubleshooting, and scaling playbooks you can copy and implement immediately in your business.
AI Tools
Copy GPT for ad copy, hooks, and messaging angles. Creative Agent for UGC prompts, ad concepts, and script ideas.
CRM Access valued at $99/mo
GoHighLevel CRM access — pipelines, automations, social planner, forms, and lead capture infrastructure.
Two Tracks. Six Videos Each.
Choose the track that fits your business or work through both. Every module is practical and built to be implemented straight away.
E-Commerce Track
For product-based businesses
- 1Ecom FoundationsWhy Meta wins, creative vs targeting, offer economics
- 2Campaign StructureSimple setup for $1k–$3k/month, broad targeting, creative testing
- 3Why Sales ObjectiveWhy traffic campaigns fail, how Meta optimises for your event
- 4Budget and TestingMinimum budgets, learning phase, realistic spend expectations
- 5How to Know If Ads Are WorkingCPA, AOV, contribution margin, CTR, CPM, CVR
- 6ScalingWhen to scale, vertical and horizontal scaling, creative scaling
Lead Generation Track
For service and local businesses
- 1Why Meta for Lead GenCost per lead potential, warm vs cold, demand creation
- 2Types of Lead AdsInstant forms, landing pages, Messenger ads — which to use
- 3Campaign Structure and TargetingLocal vs national, budget minimums, objective selection
- 4Creative and Offers That ConvertHooks, offer types, ad formats, testing from day one
- 5Tracking, Qualifying and Follow UpSpeed to lead, CRM pipeline, automating first response
- 6Scaling Lead AdsKnow your numbers first, creative refresh cycles, scaling mistakes
Not Theory. Real Money. Real Ads.
I've spent years running Meta ads for my own businesses — not as an agency, as an operator.
I've personally managed ad accounts that have generated over $3.8M in e-commerce revenue, including scaling a store from near-zero to $1.9M in a single year. I've hit months over $300k and $499k in revenue, achieved ROAS as high as 17x, and run lead gen campaigns generating leads under $7.
I'm not teaching theory from a textbook. Everything in this program comes from money I've spent, tests I've run, and lessons I've learned with my own ad account.
I built Own Your Ads because I know most small business owners can do this themselves they just need someone to show them how and give them honest feedback along the way.
Own Your Ads is for you if…
Be honest with yourself. This works best for the right person at the right stage.
✓ Perfect fit
- You're spending (or ready to spend) $500–$3,000/month on ads
- You've tried ads before and didn't get results or don't know if you did
- You're tired of paying agencies with nothing to show for it
- You want to understand what's actually happening in your account
- You want coaching and feedback, not just a course to watch alone
- You're ready to learn and implement between sessions
✗ Not the right fit
- You want someone to do it all for you
- You're looking for a get rich quick hack
- You're not willing to learn and implement
- You're not running or planning to run paid ads
Simple, Honest Pricing
Five spots. One price. Once they're gone, they're gone.
Own Your Ads
per month + GST · 3-month minimum
- Step-by-step training (both tracks)
- Fortnightly live coaching calls
- Private community access
- Lead gen + e-comm playbooks
- AI copy and creative tools
- Full CRM access — valued at $99/month
Price rises to $199/month after founders spots are filled.
Frequently Asked Questions
Straight answers to common questions.
It means you're doing the work, but you're not doing it alone. You get structured training, live coaching where we look at your actual account, and a community to ask questions in. You learn by running real ads on your real business, with feedback along the way.
You should be spending or ready to spend at least $500/month on ads. The program is most valuable between $500 and $3,000/month. Below $500 it can be hard to get enough data to make meaningful decisions.
No. The training starts from the foundations. Whether you've never touched Ads Manager or you've run campaigns before and want to do it properly, the program is built to meet you where you are.
The training and coaching focuses on Meta ads — Facebook and Instagram. This is the most accessible, cost-effective platform for most small business owners starting out with paid advertising.
Running ads properly takes time. It takes a few weeks to get through the learning phase, test creatives, and start seeing real data. Three months gives you enough time to actually learn the skill and see results rather than giving up too early.
You can continue month-to-month at the same rate or cancel. Simple as that.
Ready to Own Your Ads?
Stop guessing. Stop paying agencies for results you can't explain. Join as a founder and learn to run your own ads properly — with coaching, feedback, and a real support system behind you.
Claim Your Founders Spot →$179/month · 3-month minimum · Only 5 spots available